Women tend to be less aggressive investors than men, a new study says. But on a risk-adjusted basis, their performance outdoes that of men by one percentage point annually.
I have been doing something similar. I've been discussing my investment decisions with my wife before I make them. And I've found it to be a good thing. Most of the time.
Longtime readers of IDE got most of their money out of Wall Street before the "crisis." And now, though some of us are thinking about getting back in, there are other investments that look a lot better. Real estate, gold, commodities, currency trading, natural resources, and many other "off the Street" investments are making solid gains.
Someone sent me a magazine article about "what motivates kids to buy."
When people ask me "What's the best way to make money?" I usually tell them to start an online business.
Last year, while brick-and-mortar operations and big-name retailers were dropping like flies, Internet-based ventures were up 7 percent, according to trade publication Internet Retailer. The Internet is already a $133 billion market and its future is bright.
If you've been thinking about starting an online business, you should check out a new program ETR has created with veteran copywriter and marketing consultant Bob Bly. Bob and the team at Early to Rise have put together a quick-start action guide for Internet newbies. It's based on techniques -- from proven copywriting secrets to the latest trends in online ads -- that Bob has discovered over his 30-year career.
I've never read a book written by Bob that I haven't enjoyed. I've never heard him give a speech that I didn't learn something from. I'm confident that this program will be jam-packed with useful advice, as well as entertaining and easy to follow. I recommend it to you.
And you can start on it today.
I've said before that eventually there will be only three newspapers in the USA: The Wall Street Journal, The New York Times, and USA Today.
Why? Because of two trends:
1. General advertising (ads for cars, perfume, cigarettes, etc.) has been in a long-term downtrend. And with the Great Recession, that downtrend has become a tail-spinning dive.
2. News reporting in print is outdated. The Internet has seen to that.
The only print publications that will survive will be those that provide not just reliable information but a unique and compelling perspective.
The Wall Street Journal and The New York Times are the best-written newspapers in the country. And both will survive because they represent two significant but different readerships: The NYT represents intelligent liberals. The WSF represents intelligent conservatives. (I like both!)
USA Today is pitched to Middle America. That is a big crowd, but a tough market to serve. The reason I think it will survive is because the people behind it have been very clever about how they do their job.
For one thing, USA Today is on top of U.S. culture.
Examples: It was the first national paper to cover the Internet boom, natural health, and mixed-martial arts in any depth. (Just recently I noticed the results of a MMA championship contest on page one. That is astonishing.)
For another thing, they have become competent direct marketers.
Example: Michael Jackson was not even buried when USA Today published the first half-page ads selling its own MJ memorabilia. I bet they pulled in a half-million dollars in profit off that one campaign.
The Take-Away: If you are an information publisher, you need to have a unique perspective and you need to master direct marketing.
"What would you say is the perfect investment newsletter from the perspective of a subscriber?"
A very experienced newsletter publisher asked me this recently. He wasn't looking for the obvious answers: cutting-edge ideas, emotional relevance, actionable advice, etc. He was looking for something more fundamental.
This was my answer: "The ideal newsletter makes the subscriber feel exactly the way he did the moment he subscribed ... every time he reads it."
"It's like the ideal spouse," I explained. "He or she always makes you feel the way you did the moment you in love."
This way of looking at "perfection" can be applied to almost every business and every product.
I mostly got out of stock investing last year -- before the market crashed.
I might look a bit closer into re-entering the market some time this year. But my primary investments will remain small businesses and real estate.
It will be entrepreneurs like me -- true wealth creators who give people jobs and pay taxes -- who will drive economic recovery. Government accounting tricks won't work.
If you don't yet have your own business, now is the best time ever to start one. Why? Because the Internet provides a growing market, and new businesses are bolstered in growing markets.
The advantage of Internet marketing won't last long. Every month, hundreds -- no, thousands -- of companies are joining the game. Ninety-five percent of them won't succeed because they don't understand what makes Internet marketing work. But you do -- or you can learn -- by reading ETR, investing in one of our Internet marketing programs, and, most of all, by attending our annual Bootcamp this November.
"The Best Investment I Have Made"
An IDE reader has some kind words for our own Steve McDonald:
"Your program, The Bond Trader, has resulted in the greatest increase, by far, in the value of my accounts, although I still have substantial (for me) amounts in stocks, both domestic and foreign.
"I consider The Bond Trader membership cost the best investment I have made in 20 years of getting investment advice from many different sources!"
[Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at AskMichael@ETRFeedback.com.]
© 2009 Early to Rise, LLC.
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Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.
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